Creation of the PROJECT ENCORE™ logo

We are thrilled to announce that our new stunning new PROJECT ENCORE™ logo, for use by PROJECT ENCORE™ composers in programs and on web sites, and by PROJECT ENCORE™ reviewers in their professional biographical material, has been finalized.

You will notice the colon between the two words that are the name of the Project, a musical reference to “repeat” performance. Emerging above the text is a musical butterfly, spreading its wings and taking flight. Each of our composers of works selected for inclusion in PROJECT ENCORE™ by our conductor pool will, we hope, see their already-premiered work take flight along with this symbol! A variety of versions of the logo, some smaller, and with only the butterfly/clef symbol for use next to program entries of PROJECT ENCORE™ works, will be distinctively used in programs to link to a footnote description elsewhere in the program. It is our vision that this will become a de facto indication of high quality as the size of the PROJECT ENCORE™ continues to grow. Here is a sample of a program entry with the butterfly symbol and the footnote:

This logo was developed with the artist Jane Whyte, whose mandate was to create a symbol that truly reflected the aspirations and essential nature of PROJECT ENCORE™. The logo needed to accomplish many things at once. It must, first and foremost, show the project’s mission, which is to create a new paradigm through a blind evaluation process to give recognition to outstanding new choral works. It also needed to establish itself for many different contexts, and in the case of the logo image itself, it needed to be iconic so that it could be used as a marker for works belonging to the PROJECT ENCORE™ database in a variety of settings—programs, press releases, etc. The logo, with a reference to being "of Schola Cantorum on Hudson" then is as follows:

Jane Whyte created a symbol of a butterfly made up of two treble clefs, and this butterfly rising above the name PROJECT ENCORE™ symbolizes the aspirations of the project itself: the second and repeated performance of works which have already been premiered and deserve to be brought out to the entire music world in all their beauty. The colon, a musical repeat symbol, in “PROJECT ENCORE™” is the symbol that the intent is to gain repeat performances for worthy works which have premiered. Finally, individual elements of the logo are designed in such a way that the butterfly itself can be used as an iconic indicator that a work is part of the Project : Encore initiative, as described above, and also now we can use the name of the project with the coda in regular writing to indicate the nature of the project (PROJECT ENCORE™). A variety of different variations on the logo will be made available to composers, conductors, and all those who perform or promote these works going forward.

Submit a work to PROJECT ENCORE™

Jane Whyte, Designer:  www.whyte-works.com